We believe that the vast majority of difficulties that small companies face can be tied directly to one of two areas:
- Attempting to operate under a sub-optimal strategic framework, or
- A breakdown between the strategy that’s been set at the top and the ability / willingness of the members of the organization to execute based on that strategy.
The effects of these two areas on a company are insidious and wide spread, and can show up in areas as diverse as:
- Lower than expected revenues due to strategically misaligned sales processes
- Accelerated burn-rates from funding strategically unsound efforts/projects
- Reduced impact of branding/marketing efforts
- Bloated overheads
- Reduced productivity as employees become disengaged
- ‘Meeting-itis’, a condition where senior management spends more time in meetings and conference calls than in actually running the business
The longer a company operates while facing difficulties from these areas, the harder it is going to be to get it back on track.